The branding world is obsessed with pretty + strategic, but there's a third element no one talks about: felt sense.
Your story is your strategy.
There isn't one magic formula for success. We actually get to create our own option—one that feels good AND works well.
Your business can be designed around your definition of success. Growth comes from understanding your own unique path, and that it doesn't have to look like anyone else's. Sustainable growth comes from understanding your unique goals, life circumstances, and building your business to work with that rather than against it.
You can have a successful business with a beautiful brand that still feels completely wrong. And for some of us—that matters more than anything else.
I figured this out the hard way. After years watching corporate systems waste time on pointless hierarchy while I sat there thinking 'I didn't work this hard in school to waste my time as an adult,' I realized we're being sold a lie.
It confirmed why I'd started my own business in the first place—why sitting for 8 hours a day, 5 days a week in front of a computer felt soul-draining, why I needed variety and movement and creative freedom to do my best work.
It wasn't life-changing information; it was life-validating. Suddenly, all those things I thought were weaknesses—needing different types of stimulation, working in bursts rather than marathons, feeling energized by multiple projects—weren't flaws to fix. They were features to design around.
This shows up in my work in unexpected ways. I understand the paralysis of having too many options, the frustration of trying to fit into systems that weren't built for you, the relief of finding strategies that actually work for your brain. When clients tell me they feel scattered or overwhelmed, I get it on a cellular level.
Behind the scenes, my days look different than most designers. I might spend a morning working on client brands, an afternoon exploring a new restaurant for my local food account, and an evening playing video games for 'creative research' (seriously—the visual storytelling in games is incredible). This isn't lack of focus; it's how I stay creatively fed.
Getting my ADHD diagnosis changed everything about how I run my business.
OWNER + LEAD DESIGNER
Devyn V.
MEET THE TEAM
OFF THE CLOCK
TOTAL photos on my camera roll, mostly of food, my husband, and our pets
65k+
that was diagnosed when i was 28, after a lifetime of feeling different.
I have ADHD
one in communication, and the other in spanisH. I love to find ways to incorporate global influences into my work when I can.
2 B.A.'s
vinyl albums in my inherited (And growing) collection spanning decades.
>Fifty
and counting that I've visited to date! I fell in love with travel when i studied abroad in spain during my college years.
15 Countries
Currently:
plaYing: stardew valley
watching: the RUNAROUNDS
LISTENING TO: the dream
humming: Archie, marry me
OUR PHILOSOPHY
Brands should be living systems, not rigid boxes.
Most designers create beautiful brands that work... until you outgrow them. Then you're stuck choosing between authenticity and consistency.
This is (R)evolutionary Design: honoring your personal evolution while revolutionizing how authentic identity shows up in business. Your brand becomes a foundation that supports growth, not a constraint that limits it.
A self-described "vans-rocking, poolside chillin’, kickass mom" in Florida, Liz will help you create off-the-charts brand messaging and copy. Much like the lyrics to your favorite song, she can write copy that gets your audience jamming to your skills and pushing play on all your offers.
When she's not helping you write killer copy, you can find her:
⚡️ Jammin’ out to 00s pop punk
⚡️ Walking through Diagon Alley with her husband CJ
⚡️ Wrangling 3 kiddos, usually all at once
⚡️ Baking a random recipe that calls for room-temp butter, or
⚡️ Catching up on the latest drama in Bachelor Nation
Signed, Liz Nickson
Signed, Liz Nickson
LIZ NICKSON
Copywriting + Messaging
Justyn's passion for creating photographs began at a young age (see multiple disposable cameras), always eager to create memories frozen in time. Her style is moody, documentarian and sometimes editorial. Above all, storytelling is her passion, and we love her for it.
When she's not shooting for your brand, she loves capturing people in love, families, mamas to be, and even boudoir.
Some of her other loves include:
✨ Her two crazy kids
✨ Travelling to adventurous places
✨ Gorgeous sunsets
✨ Doing things for the story
J.P. Lord Photography
justyn Lord
Brand Photography
From a young age, Kendra was always inspired by the pages of fashion magazines and admired the style of her favorite celebrities. Fashion is her passion, and she turned it into her career. Now, she makes people feel good in their clothes and identities while creating beautiful connections with fashion as the fuel.
One of her favorite projects to date was her work with Wrangler Jeans for a perfect cozy autumn shoot to promote their new Fall line, and her ongoing collaboration with local jewelry brand Kenda Kist.
She vibes with everyone, but *especially* :
✨ Fellow dalmation lovers
✨ If you like biking through the city
✨ Fans of a chai latte (as long as it's not too spicy)
kendra sharpe styling
Kendra Sharpe
Photoshoot Personal Styling
Michelle is THE hypewoman you want on your styling team. But is her name Karen? Is it Michelle? Is this she just full-Southern where she goes by two names? She says either works.
What she loves most is making clients feel beautiful and giving them the confidence to live their best life.
She's been doing HMU since 2005 when she worked for Lâncome, and has had her own studio since 2010 right here in Raleigh!
Some of her other loves:
🌈 Disney ("Mickey + I are pretty tight")
🌈 Rainbow chip icing
🌈 Diet Coke (McDonald's or bust, ifykyk)
Karen Michelle Clark
Michelle Clark
Hair + Makeup Styling
Justyn's passion for creating photographs began at a young age (see multiple disposable cameras), always eager to create memories frozen in time. Her style is moody, documentarian and sometimes editorial. Above all, storytelling is her passion, and we love her for it.
When she's not shooting for your brand, she loves capturing people in love, families, mamas to be, and even boudoir.
Some of her other loves include:
✨ Her two crazy kids
✨ Travelling to adventurous places
✨ Gorgeous sunsets
✨ Doing things for the story
J.P. LORD PHOTOGRAPHY
Justyn Lord
Brand Photography
From a young age, Kendra was always inspired by the pages of fashion magazines and admired the style of her favorite celebrities. Fashion is her passion, and she turned it into her career. Now, she makes people feel good in their clothes and identities while creating beautiful connections with fashion as the fuel.
One of her favorite projects to date was her work with Wrangler Jeans for a perfect cozy autumn shoot to promote their new Fall line, and her ongoing collaboration with local jewelry brand Kenda Kist.
She vibes with everyone, but *especially* if you:
✨ Have a dalmation like hers
✨ Enjoy biking through the city to grab a coffee
✨ Love sipping a chai latte (as long as it's not too spicy)
Kendra sharpe styling
Kendra Sharpe
Photoshoot Personal Styling
Michelle is THE hypewoman you want on your styling team. But is her name Karen? Is it Michelle? Is this she just full-Southern where she goes by two names? She says either works.
What she loves most is making clients feel beautiful and giving them the confidence to live their best life.
She's been doing HMU since 2005 when she worked for Lâncome, and has had her own studio since 2010 right here in Raleigh!
Some of her other loves:
🌈 Disney ("yes, Mickey and I are pretty tight")
🌈 Rainbow chip icing
🌈 Diet Coke (McDonald's or bust, ifykyk)
karen michelle clark
Michelle Clark
Hair and Makeup Styling
Find out if your brand is working as hard as you are by getting clarity on your brand direction, along with what steps we recommend to take next.
IS YOUR BRAND SUPPORTING WHO YOU ARE?
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